Thursday, July 26, 2007

Not What I Meant About Women in Viagra Ads!


A few days ago, I pointed out that there were no women in the new "Viva Viagra" ad (see "No Women in Viva Viagra Ad!").

Today, over at Pharma Marketing Blog, I suggested that Pfizer study new ways to link a wife's sexual health with the husband's in TV ads to mirror how ED may affect relationships in the real world (see "Social Network Analysis Good for Obesity Drug Marketing and Beyond!").

However, when I say that women should appear in Viagra ads, I am not talking about scenarios like the one shown here, where a man and a woman are going at it like rabbits!

I'm sure all of you have seen this image in spam email -- or are these spammers sophisticated enough to know that I once participated in an ED focus group (see "My Sojourn as Market Research Subject for Levitra")?

BTW, please tell me that "rabbit hole" does not mean what I think it means!

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